YouTube Promotion’s Gone Wrong
YouTube videos are usually pretty safe if they’re being promoted with regular methods. But sometimes, YouTube Promotion can go really, really wrong!
As the saying goes, there’s more than one way to stuff a pigeon. And this is more relevant than ever before: when you’ve got too many people trying to promote something on YouTube. It’s getting harder and harder to reach your audience, these days.
Too much competition, too many videos on your channel, and it’s overall an uphill battle. It’s for these reasons that you need something that would give you an edge over everybody else.
Section: Posting to Other Forums
You may have heard that you need to post in forums and groups related to your industry. But this strategy can backfire if you aren’t careful.
For example, if you’re running a pizza shop and want more customers, posting on forums about sports isn’t going to help you meet your goals.
The same goes for posting about movies on forums for foodies or posting about politics on a forum about health care reform. It may seem like a good idea at first glance, but it’s important to get feedback from the group before you start trying to sell your product or service.
Not Using Hashtags
Hashtags are an easy way for people who share similar interests to find one another on Twitter, Facebook, and Instagram — but they’re also used by companies looking for new leads.
If your business doesn’t use hashtags in its posts, then it will be harder for potential customers to find them online or learn more about what they do without having an existing relationship with the company first
YouTube Promotion’s Gone Wrong
Section: Posting to Other Blogs
There are two types of good examples of YouTube ads: those that perform well in terms of views (and thus encourage more people to click on them), and those that don’t offend viewers. In general, these types of good examples include:
Video ads that are relevant to the content being promoted (e.g., an ad for a financial services company during a video about investing). These will appeal more strongly to viewers than irrelevant ones because they’re likely to be more relevant to their interests and needs.
Video ads that aren’t too intrusive or distracting from the main content being shown on the page (e.g., an ad that appears in the corner of your screen but doesn’t take up much real estate). If it’s too distracting from what you’re watching or if it takes up too much space on your screen, you might
Section: Influencer Marketing
Influencers have been the marketing buzzword for a while now. But when it comes to influencer marketing, the wrong approach can be disastrous.
And it’s not just that it can be ineffective — it can also hurt your brand.
Section: Linking Your Video to Your Email Signature
Use an email signature. If you have a website, create an email signature and add a link to your video there. If you don’t have a website, include the link in your bio section on any social media accounts you manage.
The more places people see it, the more likely they are to click on it!
Takeaway: If you aren’t careful, YouTube promotion can backfire.
The biggest problem with a lot of YouTube promotion is that it just isn’t targeted—it’s too broad and risks turning the wrong audience away from your channel. So how do you fix this? Well, there’s no one answer, but we’ve got a few suggestions:
The first thing you could do is actually concentrate on building your own channel. Get likes, views, and subscribers before you even think about promoting yourself to other channels. There are two reasons for this: 1) you’ll need an audience to sell yourself to, and 2) you’ll have something of value to promote.